SEWING ROOTS IN O'SIDE
5 Clothing Brands that Call Oceanside Home
From surf to street to a little bit of Western chic…Oceanside’s style scene is stitched with personality, purpose, and serious creativity. Whether you’re looking for a new favorite hat, graphic tee, golf polo, or crewneck, these five fashion-forward brands chose Oceanside; and they’re making waves far beyond city limits.
BRIXTON
Born in a garage right here in Oceanside, Brixton began with a single hat—The Hooligan—and a whole lot of creative energy. What started as a passion project quickly evolved into a global lifestyle brand known for its clean, timeless style rooted in surf, music, and culture.
Today, you can find Brixton at Tremont Collective, a creative community hub in Oceanside that brings together local businesses, brands, and monthly events. It’s the perfect home for a brand that’s all about connection, creativity, and carving your own path.
From iconic headwear to effortlessly cool apparel, Brixton continues to carry its Oceanside spirit wherever it goes.
madstrange
Bold. Original. 100% Oceanside. MadStrange isn’t just a clothing brand – it’s a full-on creative force. What began as an art-driven fashion concept has grown into a hybrid retail shop, design studio, and independent music label, all based in the heart of O’side.
Each piece from their signature tees to the Oceanside Crewnecks – is stitched right at their local shop, blending premium comfort with street-smart edge. Every thread is rooted in quality, craftsmanship, and a whole lot of local pride.
More than just style, MadStrange is a platform for creative expression. Whether you’re lounging by the coast or repping O’side wherever life takes you, this brand’s got your back.
linksoul
More philosophy than fashion, more lifestyle than label – Linksoul is a vibe, and it’s pure Oceanside.
Founded by John Ashworth and his nephew Geoff Cunningham, Linksoul was born from a deep love of golf – but it’s grown into something much bigger. The name comes from “links soul,” a nod to the soulful connection found on the golf course, and now extends to art, surf, hiking, yoga, and just enjoying life to the fullest.
Their Linksoul Lab on Pacific Coast Highway isn’t just a shop – it’s a community hub and creative space. Inside, you’ll find a design center, an art gallery, and a rotating calendar of events like workshops, concerts, benefit nights, and local film screenings. It’s also home base for their efforts to revitalize Goat Hill Park, Oceanside’s beloved municipal golf course that Linksoul helped save, restore, and reimagine as a model for public golf nationwide.
Their clothing reflects this ethos- versatile, comfortable pieces that transition effortlessly from the green to the beach to backyard hangs.
SHEISGRACIELOU - THE COWBOY PILLOWS CO.
Whimsical, Western, and wildly original – sheisgracielou is the wearable expression of Oceanside-based artist and designer Grace Vonstrahl. What started as a creative outlet has grown into a boutique brand that blends fashion, art, and personality in the most unexpected ways.
Her designs are rooted in her Western aesthetic and signature artwork, showing up on everything from handcrafted clothing to her standout Cowboy Pillows – yes, you read that right. Each piece is a love letter to self-expression, nostalgia, and playful coastal cowgirl energy.
Grace doesn’t follow trends – she creates them. Whether it’s a fringed jacket or a pillow that could headline a honky-tonk, everything she makes is meant to turn heads and spark joy.
MUNICIPAL
Fueling hustle, style, and serious self-belief, Municipal planted its flagship roots right here in Oceanside – and brought a whole vibe with it. Co-founded by Mark Wahlberg, the brand was born from a simple (and bold) mission: to create gear that empowers people to chase big dreams and crush their goals, every single day.
Inside the Oceanside flagship, you’ll find more than just premium apparel and footwear. It’s a full-on community hub – complete with a custom gear zone, barber shop, Municipal Coffee by Urth Caffé, lounge area with WiFi, and a soon-to-launch calendar of live events and local happenings. It’s the kind of space where creatives, athletes, entrepreneurs, and locals collide, caffeinate, and collaborate.
The brand’s signature “Sport Utility Performance” line blends technical performance with sharp, everyday style – perfect for running a meeting, running a mile, or running the town.
Whether you’re looking to gear up or just hang out, Municipal’s Oceanside home base is where ambition meets community – no excuses, just action.
