Retail Therapy

with an O’side Spin

Shopping in O’side is quirky, cool, and always o’riginal.

Buy Local

Supporting small biz and shopping local is a way of life in O’side, as is the entrepreneurial spirit. We’re proud of our eclectic mix of o’riginal shops, some of which—like Brixton and Linksoul—have gained icon status. In every neighborhood you’ll find hidden gems and local institutions, from galleries and home goods to apothecaries and surfboard shapers.

Vintage Treasures

Consider “thrift” a verb? We do, too. And we’re confident our vintage scene is one of the best in Southern California, whether you’re into design, furnishings, or apparel. A bold claim, we know! But shops like Captain’s Helm and the Sea Hive Marketplace bring the receipts.

Boutique Looks

People watching is a time-honored institution in O’side. Which means so is cultivating your own o’riginal sense of style. Peruse local boutiques like The Ozone and Rising Co. and find your fashion vibe. Surf and skate are our second language, but we can nail hipster-pirate and gypsy-mermaid, too.

Sunset Market

Since 2007, Mainstreet Oceanside’s Sunset Market has been the place to be on Thursday night. Four city blocks are given over to as many as 200 merchants from 5pm-9pm, and locals and visitors cruise the pop-up market enjoying gourmet goods, quirky gifts, artisan offerings and live entertainment. Located on Pier View Way west of Coast Highway downtown.

Keepin' It Real in o'side

September 21, 2022

Kids Play and Explore for Free this October

Kids Free October is back! This month long celebration invites you to experience some of Oceanside and San Diego County’s best attractions, tours, museums and more at discounted rates. There is sure to be something for everyone! To help you plan your own family celebration check out our list of attractions, museums, tours and more that are participating in this year’s Kids Free October.

April 28, 2022

A Ride Through O’side Surf History

Surfing culture is vibrant and alive in O’side! The history surrounding the sport’s lifestyle and uniqueness is spotlighted at none other than Oceanside’s California Surf Museum (CSM)!

April 12, 2022

Murals in Oceanside

Downtown Oceanside is the home to dozens of beautiful and striking murals which engage the community, and help to make our city more inviting and walk-able. Check out our rundown of a few of these murals, their artist’s backstories and our mural map which highlights each mural’s location!
Oceanside Visitors Guide 2023

Sharing some O'side love with our Visitor guide.

Oceanside Visitors Guide 2023

Sharing some O'side love with our Visitor guide.

Follow us on Social Media

Use the hashtag #VisitOceanside

Keepin' It Real in o'side

May 18, 2023

10 Fun Things To Do With Kids In Oceanside

May 3, 2023

Events to Plan For in The Month of May

May is here, one of the most beautiful months of the year in Oceanside and a perfect time to visit and experience everything this beach city has to offer. Whether you enjoy live music and gourmet food, are interested in a unique and bustling art scene, want to soak in a classic at the theatre, rock out to music and get covered in vibrant colors, or just enjoy a day in the sand watching the Beach Soccer Championships, Oceanside has got you covered! Check out our list of wonderful events like these that you can experience during May in Oceanside.

March 31, 2023

Unique and Unexpected Things to Do in Oceanside


Get Inside O'side