Retail Therapy

with an O’side Spin

Shopping in O’side is quirky, cool, and always o’riginal.

Buy Local

Supporting small biz and shopping local is a way of life in O’side, as is the entrepreneurial spirit. We’re proud of our eclectic mix of o’riginal shops, some of which—like Brixton and Linksoul—have gained icon status. In every neighborhood you’ll find hidden gems and local institutions, from galleries and home goods to apothecaries and surfboard shapers.

Vintage Treasures

Consider “thrift” a verb? We do, too. And we’re confident our vintage scene is one of the best in Southern California, whether you’re into design, furnishings, or apparel. A bold claim, we know! But shops like Captain’s Helm and the Sea Hive Marketplace bring the receipts.

Boutique Looks

People watching is a time-honored institution in O’side. Which means so is cultivating your own o’riginal sense of style. Peruse local boutiques like The Ozone and Rising Co. and find your fashion vibe. Surf and skate are our second language, but we can nail hipster-pirate and gypsy-mermaid, too.

Sunset Market

Since 2007, Mainstreet Oceanside’s Sunset Market has been the place to be on Thursday night. Four city blocks are given over to as many as 200 merchants from 5pm-9pm, and locals and visitors cruise the pop-up market enjoying gourmet goods, quirky gifts, artisan offerings and live entertainment. Located on Pier View Way west of Coast Highway downtown.

Keepin' It Real in o'side

January 11, 2024

Cinephile’s Guide to Oceanside

Whether you’re a dedicated movie buff or an enthusiastic member of a fandom, Oceanside, California offers an experience where cinematic history and coastal charm blend seamlessly for an unforgettable adventure. From Film Festivals to Film Locations (Top Gun, Animal Kingdom, anyone?) you’ll find it all in Oceanside!

December 20, 2023

Oceanside Holiday Gift Guide

This Oceanside Gift Guide will take you on a journey through the city’s markets, artisan shops, alternative retail spots, and more, ensuring you find the perfect gifts for your loved ones while contributing to the community.

September 21, 2023

Kids Play and Explore for Free this October

Kids Free October is back! This month long celebration invites you to experience some of Oceanside and San Diego County’s best attractions, tours, museums and more at discounted rates. There is sure to be something for everyone! To help you plan your own family celebration check out our list of attractions, museums, tours and more that are participating in this year’s Kids Free October.
Visitor Guide 2024 with shadow

What's New in O'side? Check out Our 2024 Visitor Guide To find out.

Oceanside Visitors Guide 2023

Sharing some O'side love with our Visitor guide.

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Use the hashtag #VisitOceanside

Keepin' It Real in o'side

February 24, 2024

Oceanside Events to Not Miss this March

Springtime is already here, can you believe it? Oceanside is not only bursting with life, but also with great events and activities taking place throughout the month. From Brewbies Beer Festival to Art Workshops, Surfing Championships & more, now is the time to visit!

February 16, 2024

O’side Sips Cocktail Trail

Discover the city’s top-notch mixology scene, hidden gems, and must-try concoctions that will elevate your Oceanside experience. Immerse yourself in the O’side Sips Cocktail Trail to uncover the perfect libation to complement your seaside adventures. Cheers!

February 5, 2024

10 Places to Propose in Oceanside, CA

Planning to get engaged? Explore 10 places to propose in Oceanside, along with fun ideas on how to make that special moment even more romantic and memorable.

Get Inside O'side

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