Retail Therapy

with an O’side Spin

Shopping in O’side is quirky, cool, and always o’riginal.

Buy Local

Supporting small biz and shopping local is a way of life in O’side, as is the entrepreneurial spirit. We’re proud of our eclectic mix of o’riginal shops, some of which—like Brixton and Linksoul—have gained icon status. In every neighborhood you’ll find hidden gems and local institutions, from galleries and home goods to apothecaries and surfboard shapers.

Vintage Treasures

Consider “thrift” a verb? We do, too. And we’re confident our vintage scene is one of the best in Southern California, whether you’re into design, furnishings, or apparel. A bold claim, we know! But shops like Captain’s Helm and the Sea Hive Marketplace bring the receipts.

Boutique Looks

People watching is a time-honored institution in O’side. Which means so is cultivating your own o’riginal sense of style. Peruse local boutiques like The Ozone and Rising Co. and find your fashion vibe. Surf and skate are our second language, but we can nail hipster-pirate and gypsy-mermaid, too.

Sunset Market

Since 2007, Mainstreet Oceanside’s Sunset Market has been the place to be on Thursday night. Four city blocks are given over to as many as 200 merchants from 5pm-9pm, and locals and visitors cruise the pop-up market enjoying gourmet goods, quirky gifts, artisan offerings and live entertainment. Located on Pier View Way west of Coast Highway downtown.

Keepin' It Real in o'side

July 15, 2024
Summer Concerts in Oceanside
Who doesn’t love summer in Oceanside? Let’s make it better with some sweet tunes! O’side is buzzing with live music all summer long – a perfect reason to kick back and soak in the SoCal sun!
April 1, 2024
Take A Photo Walk in Oceanside
Join @PhotoWalksTV in uncovering the top 7 photography spots in Oceanside. From the iconic pier at sunset to vibrant street murals, this will guide you to picturesque locations perfect for every photographer.
January 11, 2024
Cinephile’s Guide to Oceanside
Whether you’re a dedicated movie buff or an enthusiastic member of a fandom, Oceanside, California offers an experience where cinematic history and coastal charm blend seamlessly for an unforgettable adventure. From Film Festivals to Film Locations (Top Gun, Animal Kingdom, anyone?) you’ll find it all in Oceanside!
Visitor Guide 2024 with shadow

What's New in O'side? Check out Our 2024 Visitor Guide To find out.

Oceanside Visitors Guide 2023

Sharing some O'side love with our Visitor guide.

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Keepin' It Real in o'side

July 21, 2024
Ice Cream Shop Hop: 5 Sweet Stops in Oceanside
Satisfy your sweet tooth with five handpicked ice cream parlors in Oceanside, each offering a unique and delectable range of flavors to indulge in this summer!
July 15, 2024
Summer Concerts in Oceanside
Who doesn’t love summer in Oceanside? Let’s make it better with some sweet tunes! O’side is buzzing with live music all summer long – a perfect reason to kick back and soak in the SoCal sun!
June 25, 2024
4th of July Activities
Fourth of July is coming up! To help you decide we have compiled a list of fun, family friendly events happening all week in and around Oceanside for you to experience and enjoy this Independence Day!

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