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Shopping in O’side is quirky, cool, and always o’riginal.
Supporting small biz and shopping local is a way of life in O’side, as is the entrepreneurial spirit. We’re proud of our eclectic mix of o’riginal shops, with homegrown brands like Brixton and MadStrange leading the way. From galleries and home goods to apothecaries, surfboard shapers, and one-of-a-kind boutiques, you’ll find hidden gems and local favorites in every neighborhood. Discover even more local style in 5 Clothing Brands That Call Oceanside Home.
Consider “thrift” a verb? We do, too. The historic Coast Highway has become a haven for vintage lovers, where an eclectic trail of thrift stores, curated boutiques, and retro treasures makes O’side one of Southern California’s best shopping experiences. Shops like Captain’s Helm and the Sea Hive Marketplace bring the receipts.
People watching is a time-honored institution in O’side. Which means so is cultivating your own o’riginal sense of style. Peruse local boutiques like The Ozone and Adobe by Jess Vargas and find your curated vibe. Surf and skate are our second language, but we can nail hipster-pirate and gypsy-mermaid, too with a stop at Goblin Shark Emporium.
Since 2007, Mainstreet Oceanside’s Sunset Market has been the place to be on Thursday night. Four city blocks are given over to as many as 200 merchants from 5pm-9pm, and locals and visitors cruise the pop-up market enjoying gourmet goods, quirky gifts, artisan offerings and live entertainment. Located on Pier View Way west of Coast Highway downtown.
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