Retail Therapy

with an O’side Spin

Shopping in O’side is quirky, cool, and always o’riginal.

Buy Local

Supporting small biz and shopping local is a way of life in O’side, as is the entrepreneurial spirit. We’re proud of our eclectic mix of o’riginal shops, some of which—like Brixton and Linksoul—have gained icon status. In every neighborhood you’ll find hidden gems and local institutions, from galleries and home goods to apothecaries and surfboard shapers.

Vintage Treasures

Consider “thrift” a verb? We do, too. And we’re confident our vintage scene is one of the best in Southern California, whether you’re into design, furnishings, or apparel. A bold claim, we know! But shops like Captain’s Helm and the Sea Hive Marketplace bring the receipts.

Boutique Looks

People watching is a time-honored institution in O’side. Which means so is cultivating your own o’riginal sense of style. Peruse local boutiques like The Ozone and Rising Co. and find your fashion vibe. Surf and skate are our second language, but we can nail hipster-pirate and gypsy-mermaid, too.

Sunset Market

Since 2007, Mainstreet Oceanside’s Sunset Market has been the place to be on Thursday night. Four city blocks are given over to as many as 200 merchants from 5pm-9pm, and locals and visitors cruise the pop-up market enjoying gourmet goods, quirky gifts, artisan offerings and live entertainment. Located on Pier View Way west of Coast Highway downtown.

Keepin' It Real in o'side

September 21, 2023

Kids Play and Explore for Free this October

Kids Free October is back! This month long celebration invites you to experience some of Oceanside and San Diego County’s best attractions, tours, museums and more at discounted rates. There is sure to be something for everyone! To help you plan your own family celebration check out our list of attractions, museums, tours and more that are participating in this year’s Kids Free October.

September 10, 2023

A Ride Through O’side Surf History

Surfing culture is vibrant and alive in O’side! The history surrounding the sport’s lifestyle and uniqueness is spotlighted at none other than Oceanside’s California Surf Museum (CSM)!

July 25, 2023

Summer Concerts in Oceanside

Who doesn’t love summer in Oceanside? Let’s make it better with some sweet tunes! O’side is buzzing with live music all summer long – a perfect reason to kick back and soak in the SoCal sun!

Sharing some O'side love with our Visitor guide.

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Keepin' It Real in o'side

December 1, 2023

Holiday Events in Oceanside

Oceanside makes for the perfect beach city destination to escape to, with warm inviting beaches, a fun and unique atmosphere and plenty of seasonal family friendly activities and events to enjoy. So come on down, share in the warmth and check out these holiday events that help make Oceanside an unforgettable winter destination!

November 20, 2023

Oceanside Restaurants Open on Thanksgiving

Whether you’re pressed for time, visiting, or just want to try something different this Thanksgiving, check out these Oceanside restaurants open on Turkey Day offering great food worthy of being thankful for!