Neighborhood Spotlight – South O
South Oceanside — or as the locals lovingly refer to it, South O — is a neighborhood that’s known for its deep roots and authentic personality. The charming business district has recently undergone a revitalization, sporting new restaurants, collaborative artisan retail spaces, and nightly entertainment. Outside of the main business corridor, the South O neighborhood touts a beautiful beach, retro bowling alley, freshwater lagoon, and nature center; perfect for family-friendly adventures.
The stretch of South Coast Highway that runs through South O’ has become a bit of a style destination, thanks to entrepreneurs like maker maven Julie Rais Ellis of Rais Case. The former high school art teacher and her long-term shop collaborator, Shem Gott of Mr. B’s Necessities, share their block with local boutiques like Captain’s Helm, renowned for vintage; Reap & Sow, for holistic home, beauty and wellness; Boom Boom Brazil, all about the bikini shopping; and Clothe+Arrow, for boho flair.
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Urban organic farming with ocean views, nestled within a residential neighborhood. Cyclops Farms is the produce provider for many local restaurants and even hosts a weekly farm stand and a monthly farm dinner.
The South O Walkabout is a monthly community celebration where the businesses within the South O shopping district stay open late and plan special activities for their patrons to enjoy. Held the second Wednesday of the month from 5 to 8pm.