Tourism Economic Impacts

Since our inception in 2009, Visit Oceanside has been a leader in giving back to community improvement both as an organization directly and through the revenue that our marketing efforts bring into the city and the region.

Visit Oceanside supports programs that improve our quality life, protect our environment while generating important economic development opportunities for our community that positively impact our quality of life. It’s our goal to grow the organization responsibly in order to diversify and develop new market opportunities that positively impact tourism throughout the year, mid-week, while maintaining its authenticity. This provides important tax-generating revenues throughout the year versus adding more leisure in the summer months.


$415 M

8.5% Increase over prior year


$26.6 M

State and Local Tax Revenue



Hospitality Jobs

$121.4 M

Food and Beverage Icon Tourism Impacts


$108.5 M

Lodging Icon Tourism Impacts


$56.2 M


$49 M


$67.3 M

When a visitor stays in an Oceanside hotel, vacation rental or AirBnb for 30 days or less, they pay a 10% Transient Occupancy Tax (TOT) that goes directly to the City of Oceanside’s general fund to support essential city services such as public safety, parks, road repair and more. Each room night is also assessed a 1.5%-2.5% fee (based on type of lodging) for the Oceanside Tourism Marketing District (OTMD), which funds the direct operation of Visit Oceanside, a non-profit destination marketing organization that also runs the California Welcome Center.

Current, Ongoing, and Upcoming Programs and Projects Supported by Tourism

Agritourism Strategic Plan

Beach House Winery

Beach Facilities Improvements

Oceanside Beach Facilities

Bicyle and Pedestrian Safety

Oceanside Cycling Bike Groups Deals Incentives

Coast Highway Vision Plan

Coast Highway Vision Plan

Cultural Arts District

Oceanside Murals Artist Alley

El Corazon Aquatics Center

El Corazon

Quiet Zones

Amtrak Train Surfliner

Sand Replenishment

Pier View South Beach Lifeguard Tower

Featured Projects in Progress

Oceanside Beach Resort

Mission Pacific and The Seabird Resort (Opening Spring 2021)

Guests of the new Mission Pacific Hotel (on the North block) will enjoy a laid-back, yet upscale experience. The hotel will feature 161 guestrooms and suites, more than 3,000 square feet of curated retail, and three bespoke food and beverage experiences, including the only rooftop pool bar in northern San Diego County, and a restaurant overlooking the pier from renowned Guadalupe Valley Chef, Roberto Alcocer. The hotel will also open the doors to the “Top Gun” house, the iconic 1887 house featured in the popular 1980s film following an extensive restoration project. As part of Hyatt’s Joie de Vivre boutique hotel brand, Mission Pacific Hotel will invite guests and locals alike to connect, live in the moment and celebrate the joy of life.

Joining the Destination Hotels brand, The Seabird Resort (on the South block) will offer the best of California Coastal estate living with colorful touches throughout. The property will feature 226 guest rooms and suites, a full-service spa and fitness center, a 9,000 square foot ocean-facing pool deck, and more than 20,000 square feet of meeting spaces with ocean views. The property will also feature two uniquely concepted food and beverage experiences, including a signature California cuisine restaurant and an oceanview lobby living room bar and lounge perfect for taking in Oceanside’s famous sunsets.

Rendering by: Delawie Architects

Oceanside Beach Facility Improvements

Beach Facilities Improvements (Projected late Fall 2021)

South of the Junior Seau Amphitheater this project improves the restroom, police, lifeguard and maintenance operations facilities, as well as, improvements to beach access from Pacific Street and Mission Avenue, resident and visitor serving facilities, and storage and trash enclosures that support beach programs.

Proposed improvements include new restrooms near the amphitheater with 14 unisex single-stall toilets, restoration and conversion of 1930’s era bath house building to office space, relocation and reconstruction of sewer lift station. Also includes replacing public steps accessing the beach, concrete flat work, relocation of utilities, landscaping and site improvement.

Rendering by: Safdie Rabines Architects

El Corazon Aquatic Center Rendering

El Corazon Aquatic Center (Projected Spring 2021)

This world-class aquatics center will provide competition-level amenities to serve Oceanside residents, school districts and host regional meets. In addition to competitive amenities, the aquatics center will accommodate recreational features for all. Main components will include a 56-meter competition pool, diving boards, instructional pool, splash pad, administrative offices, meeting rooms, large multi-purpose hall, locker rooms and outdoor recreational and viewing areas. The Aquatics Center will add to the active synergy already taking place within El Corazon Park with the SoCal Sport Complex, El Corazon Senior Center, and future residential and commercial development.

The Brick Hotel Oceanside

The Brick Hotel (Projected Spring 2021)

2021 will also welcome a new 10-room boutique hotel set in a historic building which was originally constructed in 1888. The hotel will be located in the heart of the Oceanside Cultural District near museums, theaters and the popular Thursday night Sunset market. The hotel owners have been diligently renovating and restoring the historic Schuyler building into a three-story hotel, which will be name the Brick Hotel in homage to its original brick façade. The boutique property will include a first-floor restaurant, hotel rooms on the second and third floors and an open to the public rooftop bar. A new cocktail lounge adjacent to the hotel is also part of the project and slated to open Spring 2021.