Tourism Economic Impacts

Since our inception in 2009, Visit Oceanside has been a leader in giving back to community improvement both as an organization directly and through the revenue that our marketing efforts bring into the city and the region.

Visit Oceanside supports programs that improve our quality life, protect our environment while generating important economic development opportunities for our community that positively impact our quality of life. It’s our goal to grow the organization responsibly in order to diversify and develop new market opportunities that positively impact tourism throughout the year, mid-week, while maintaining its authenticity. This provides important tax-generating revenues throughout the year versus adding more leisure in the summer months.


$415 M

8.5% Increase over prior year


$26.6 M

State and Local Tax Revenue



Hospitality Jobs

$121.4 M

Food and Beverage Icon Tourism Impacts


$108.5 M

Lodging Icon Tourism Impacts


$56.2 M


$49 M


$67.3 M

When a visitor stays in an Oceanside hotel, vacation rental or AirBnb for 30 days or less, they pay a 10% Transient Occupancy Tax (TOT) that goes directly to the City of Oceanside’s general fund to support essential city services such as public safety, parks, road repair and more. Each room night is also assessed a 1.5%-2.5% fee (based on type of lodging) for the Oceanside Tourism Marketing District (OTMD), which funds the direct operation of Visit Oceanside, a non-profit destination marketing organization that also runs the California Welcome Center.

Current, Ongoing, and Upcoming Programs and Projects Supported by Tourism

Agritourism Strategic Plan

Beach House Winery

Beach Facilities Improvements

Oceanside Beach Facilities

Bicyle and Pedestrian Safety

Oceanside Cycling Bike Groups Deals Incentives

Coast Highway Vision Plan

Coast Highway Vision Plan

Cultural Arts District

Oceanside Murals Artist Alley

El Corazon Aquatics Center

El Corazon

Quiet Zones

Amtrak Train Surfliner

Sand Replenishment

Pier View South Beach Lifeguard Tower

Featured Projects in Progress

CaliFino Arena

CaliFino Arena (Expected early 2023)

Oceanside’s brand new CaliFino Arena, located in El Corazon off of Rancho Del Oro, is designed to be a multi-purpose sports and entertainment event center and first of its kind in North County San Diego. The 171,291-square-foot arena will seat 6,367 people for sporting events and 7,992 seats for concerts and entertainment, which includes 10 private VIP suites.

The event level includes the main home team locker room along with additional locker rooms for guest opponents or other teams that will call the arena home for a variety of different sports. This lower level will also provide the necessary buildout for ice rink capabilities for Hockey and various other on-ice activities. The main concourse level will offer event goers multiple bars, concessions throughout and a full-service restaurant with views to the lower event level and to the outdoor plaza space.

Oceanside Beach Facility Improvements

Beachfront Facilities Improvements (Projected late Feb 2022)

South of the Junior Seau Amphitheater this project improves the restroom, police, lifeguard and maintenance operations facilities, as well as, improvements to beach access from Pacific Street and Mission Avenue, resident and visitor serving facilities, and storage and trash enclosures that support beach programs.

Proposed improvements include new restrooms near the amphitheater with 14 unisex single-stall toilets, restoration and conversion of 1930’s era bath house building to office space, relocation and reconstruction of sewer lift station. Also includes replacing public steps accessing the beach, concrete flat work, relocation of utilities, landscaping and site improvement.

Rendering by: Safdie Rabines Architects | Updates: Oceanside Beachfront Improvements

The Brick Hotel

The Brick Hotel (Projected Fall 2021)

2021 will also welcome a new 10-room boutique hotel set in a historic building which was originally constructed in 1888. The hotel will be located in the heart of the Oceanside Cultural District near museums, theaters and the popular Thursday night Sunset market. The hotel owners have been diligently renovating and restoring the historic Schuyler building into a three-story hotel, which will be name the Brick Hotel in homage to its original brick façade. The boutique property will include a first-floor restaurant, hotel rooms on the second and third floors and an open to the public rooftop bar. A new cocktail lounge adjacent to the hotel is also part of the project and slated to open Fall 2021.

Updates: The Brick Hotel