Tourism Initiatives & Advocacy

We’re passionate about the future of O’side.

We’re all in this together.

The mission of the Oceanside Tourism Council (OTC) is to create a visitor-friendly community and unite tourism-related businesses to generate visitor spending in the City of Oceanside by focusing on sales, public policy, education, and marketing.

In addition to our daily mission, the OTC is involved with initiatives that we believe will have a dramatic impact on tourism in Oceanside.

Sustainable Tourism Master Plan

Growing tourism in a way that benefits the economy while also nurturing the environment and local community is essential to Oceanside’s on-going sustainability and health. To ensure this path forward, Visit Oceanside is collaborating with the City of Oceanside to develop a Sustainable Tourism Master Plan, which will provide a 10-year action plan for responsible tourism growth. The plan will identify an overarching vision as well as the steps for pursuing the experiences, infrastructure, product, and policies that will safeguard the long-term health of the destination and a high of quality of life for residents.

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The agritourism strategic plan is currently in its first phase of implementation. This phase consists of a series of community workshops designed to build momentum by educating stakeholders and potential community partners that agritourism can be a viable way to generate incremental income for our local farmers to preserve agriculture as a way of life in South Morro Hills and sustain local food systems and composting infrastructure for future generations. The workshops will help guide an overall community vision plan for South Morro Hills. For the plan to be successful and realize its full potential, stakeholders will need community support and significant City investment.

Coast Highway Corridor Study

In 2009, the City of Oceanside adopted the Coast Highway Vision and Strategic Plan.  This plan serves as a blueprint for the revitalization and enhancement of the Coast Highway corridor between Harbor Drive in the north and Buena Vista Lagoon in the south.  The Vision and Strategic Plan includes several recommendations to transform Coast Highway from an auto-oriented thoroughfare into a “complete street” that serves all modes of transportation from automobiles to pedestrians to bicyclists and transit vehicles.

Beach Retention and Sand Replenishment

Visit Oceanside is actively working with local, regional, state, and federal authorities, to seek a solution which will protect and preserve our beaches from coastal erosion and winter storms.

RE:Beach is the city’s international design competition intended to establish innovative sand retention pilot projects and solutions. 

Junior Seau Pier Amphitheater/ Bandshell & Community Center Improvements

Phase I of the Beachfront Improvement project was completed in 2022 and included 14 new unisex single-stall restrooms, restoration and conversion of the 1930’s era bath house building to a beach safety sub-station, improvements to beach access from Pacific Street and Mission Avenue, landscaping improvements, relocation of  utilities, upgraded resident and visitor serving facilities, and storage and trash enclosures that support beach programs.

Phase II of the Beachfront Improvement Feasibility Study explores potential improvements to the Junior Seau Beach Community Center, Junior Seau Pier Amphitheater/Bandshell, and the pier plaza public spaces.

El Corazon Development

An ongoing planning process begun in 2003 will eventually develop the site to contain the following mixture of land uses: parks and recreation (212 acres), habitat (164 acres), civic services (34 acres), Oceanside Boulevard commercial (25 acres), village commercial (19 acres), and hotel (11 acres).

Visitor Guide 2024 with shadow

What's New in O'side? Check out Our 2024 Visitor Guide To find out.

Oceanside Visitors Guide 2023

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