Sustainable Tourism Master Plan

Ensuring Oceanside Thrives Today and In the Future

Growing tourism in a way that benefits the economy while also nurturing the environment and local community is essential to Oceanside’s on-going sustainability and health. To ensure this path forward, Visit Oceanside is collaborating with the City of Oceanside to develop a Sustainable Tourism Master Plan, which will provide a 10-year action plan for responsible tourism growth. The plan will identify an overarching vision as well as the steps for pursuing the experiences, infrastructure, product, and policies that will safeguard the long-term health of the destination and a high of quality of life for residents.

Plan recommendations will align with four pillars:

Environmental quality
Resident quality of life
Quality of economy
Visitor quality experience

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Projected Timeline

Expected to be completed by late 2023, the plan will be developed in phases. The first phase of the plan will include a sustainability assessment, destination assessment, competitive analysis, and stakeholder engagement in the form of an online survey, focus groups and town halls. All city stakeholders, including residents and business owners, are encouraged to participate and provide input.

January – March 2023: Resident survey, focus groups and town halls (complete)
April – June 2023: Data analysis and visioning workshop
July – September 2023: Plan development
October – December 2023: Plan completion and begin implementation

Steering Committee

Development of the Sustainable Master Plan is being guided by a steering committee comprised of community leaders from across Oceanside. Steering Committee List