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Retail Therapy

with an O’side Spin

Shopping in O’side is quirky, cool, and always o’riginal.

buy-local-oside

Buy Local

Supporting small biz and shopping local is a way of life in O’side, as is the entrepreneurial spirit. We’re proud of our eclectic mix of o’riginal shops, some of which—like Brixton and Linksoul—have gained icon status. In every neighborhood you’ll find hidden gems and local institutions, from galleries and home goods to apothecaries and surfboard shapers.

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Vintage Treasures

Consider “thrift” a verb? We do, too. And we’re confident our vintage scene is one of the best in Southern California, whether you’re into design, furnishings, or apparel. A bold claim, we know! But shops like Captain’s Helm and the Sea Hive Marketplace bring the receipts.

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Boutique Looks

People watching is a time-honored institution in O’side. Which means so is cultivating your own o’riginal sense of style. Peruse local boutiques like The Ozone and Rising Co. and find your fashion vibe. Surf and skate are our second language, but we can nail hipster-pirate and gypsy-mermaid, too.

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Sunset Market

Since 2007, Mainstreet Oceanside’s Sunset Market has been the place to be on Thursday night. Four city blocks are given over to as many as 200 merchants from 5pm-9pm, and locals and visitors cruise the pop-up market enjoying gourmet goods, quirky gifts, artisan offerings and live entertainment. Located on Pier View Way west of Coast Highway downtown.

Keepin' It Real in o'side

January 15, 2025
Swell Plates Series Itinerary
Discover Oceanside’s vibrant culture during the Swell Plates Series! Dive into curated itineraries blending art, farm-to-table dining, coastal adventures, and sustainable seafood. Plan your perfect getaway with immersive experiences and luxurious accommodations for an unforgettable culinary journey.
November 27, 2024
Oceanside Holiday Gift Guide
This Oceanside Gift Guide will take you on a journey through the city’s markets, artisan shops, alternative retail spots, and more, ensuring you find the perfect gifts for your loved ones while contributing to the community.
October 2, 2024
Kids Play and Explore for Free this October
Kids Free October is back! Enjoy Oceanside and San Diego County’s top attractions, tours, and museums at discounted rates all month long. There’s something for everyone! Check out our list of participating spots to plan your family adventure.
2025 Visitor Guide

What's New in O'side? Check out Our 2025 Visitor Guide To find out.

Oceanside Visitors Guide 2023

Sharing some O'side love with our Visitor guide.

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Keepin' It Real in o'side

February 18, 2025
10 Fun Things To Do With Kids In Oceanside
Creating new and memorable experiences are key factors for any family vacation. Rest assured Oceanside is the perfect family destination for your kiddos to enjoy some time away from home just as much as you will.
February 18, 2025
Unique and Unexpected Things to Do in Oceanside
Interested in doing something a little more off the beaten path, a little quirky, and most certainly unique? Look no further, Oceanside has you covered with these awesome activities you might not have ever expected!
February 18, 2025
Spring Break in Oceanside
To all you Spring Breakers looking to catch a little fun in Oceanside – this one’s for you! Reset and refuel along our coastal city’s 3.5 miles of stunning beaches. Whether you’re looking to eat your heart out with some delicious dining, shop ’til you drop or get outside in O’side, there’s an adventure waiting for you Spring Break 2025.

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