Sustainable Tourism Master Plan

Ensuring Oceanside Thrives Today and In the Future

Growing tourism in a way that benefits the economy while also nurturing the environment and local community is essential to Oceanside’s on-going sustainability and health. To ensure this path forward, Visit Oceanside is collaborating with the City of Oceanside to develop a Sustainable Tourism Master Plan, which will provide a 10-year action plan for responsible tourism growth. The plan will identify an overarching vision as well as the steps for pursuing the experiences, infrastructure, product, and policies that will safeguard the long-term health of the destination and a high of quality of life for residents.

Plan recommendations will align with four pillars:

  • Environmental quality
  • Resident quality of life
  • Quality of economy
  • Visitor quality experience

Resident input wanted to help shape the future of Oceanside tourism!

Join us for an upcoming townhall on Thursday, March 23:

  • 12:30-2 p.m. Oceanside Library, 330 N. Coast Highway
  • 4:30-6 p.m. El Corazon Event Center, 3306 Senior Center Dr.

Register below if you plan to attend to help us plan for seating. (Registration not required to attend).


Projected Timeline

Expected to be completed by late 2023, the plan will be developed in phases. The first phase of the plan will include a sustainability assessment, destination assessment, competitive analysis, and stakeholder engagement in the form of an online survey, focus groups and town halls. All city stakeholders, including residents and business owners, are encouraged to participate and provide input.

  • January – March 2023: Resident survey, focus groups, townhalls, destination assessments
  • April – June 2023: Data analysis and visioning workshop
  • July – September 2023: Plan development
  • October – December 2023: Plan completion and begin implementation

*The timeline will be updated with specific dates, times, and locations for public input opportunities as they become available.


Steering Committe

Development of the Sustainable Master Plan is being guided by a steering committee comprised of community leaders from across Oceanside. Steering Committee List


Learn More




Sign-up to stay informed about surveys, town halls and plan progress.