Visit Oceanside unveiled its 2017 branding campaign “O’riginal O’siders” at the 7th Annual Oceanside Tourism Summit held on April 18th at the city’s historic Star Theatre. Using words such as authentic, real, inventive, free-spirited and unorthodox, the campaign will focus on the unique people, places and events that give Oceanside its one-of-a-kind personality. Awards were also shared with industry partners that stood out and supported local tourism efforts over the past year.