Sustainable Tourism Master Plan

Ensuring Oceanside Thrives Today and In the Future

Growing tourism in a way that benefits the economy while also nurturing the environment and local community is essential to Oceanside’s on-going sustainability and health. To ensure this path forward, Visit Oceanside collaborated with the City of Oceanside to develop a Sustainable Tourism Master Plan, which provides a 10-year action plan for responsible tourism growth. The plan identifies an overarching vision as well as the steps for pursuing the experiences, infrastructure, product, and policies that will safeguard the long-term health of the destination and a high of quality of life for residents.

Plan recommendations align with four pillars:

Environmental quality
Resident quality of life
Quality of economy
Visitor quality experience

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Project Timeline

Guiding the development of the STMP was insight and data collected through a sustainability assessment, destination assessment, competitive analysis, and stakeholder engagement in the form of an online survey, focus groups and town halls. All city stakeholders, including residents and business owners, were encouraged to participate and provide input.

January – March 2023: Resident survey, focus groups and town halls
April – June 2023: Data analysis and visioning workshop
July – December 2023: Plan development
January – March 2024: Finalize plan and present report to City Council

For a copy of the report, please reach out to pr@visitoceanside.org

Steering Committee

Development of the Sustainable Master Plan is being guided by a steering committee comprised of community leaders from across Oceanside. Steering Committee List