Alison Choi, a 27 year-old Oceanside entrepreneur, has fulfilled her lifelong dream of opening her own clothing retail store.
Located at 1935 S. Coast Highway, ROYALIE, a combination of the word Royal (derived from Choi’s astrological sign Leo, a “royal” animal) and the shortening of her name Alison, is “a simplified bohemian boutique with an edge but very feminine.”
Big Dreams In The Making
Alison caught the fashion bug at a young age and knew that one day she wanted a store to call her own. “I have had this vision since I was seven-years old traveling through New York and Chicago with my parents. I knew I wanted my name on a building,” says Alison.
Alison initially went to school at Cal State San Marcos, but knew she “had a calling for something else.” After a year she switched to the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, and after graduating, began taking the necessary steps to build her legacy.
From The Ground Up
ROYALIE is Independent Style, Affordable Prices
Alison takes pride in offering unique pieces at her boutique store. “I like to cater to the independent thinker, the creative individual that has a passion for life, who wants to always do better, who wants to do more.”
And unlike other retailers who may charge a premium for unique apparel, Alison’s clothing will be within reach for even the penny-pinching fashionista: “I really strive on getting very affordable pieces because trends are constantly changing and we are constantly buying new things, as women it is really hard to keep up when a new shirt costs $300. You can get 2 or 3 outfits here for that.”
See also: Fall 2014 Fashion Trends
ROYALIE’s Grand Opening is October 2nd!
Although its doors have been open since mid September, ROYALIE will be holding its Grand Opening tonight, October 2, from 6pm until 9pm. There will be a DJ, food truck, mobile bartender and giveaways! Check out her website at http://www.shoproyalie.com.
ROYALIE is a wonderful addition to Oceanside’s unique culture and vibrant fashion scene. Now, who’s ready to add some style to their wardrobe?