Paddle through history with a surf legend!
Surf media icon and ambassador John Severson will be at the California Surf Museum on September 27th from 5-9pm to promote the release of his latest book, SURF, as well as sign copies for the lucky fans in attendance. This is an opportunity to meet royalty in the sport of kings!
John’s Latest Work, SURF
Johns newest work, SURF, is a collector’s volume rich with dramatic photos and many reproductions of his finest art. Years in the making, it is the story of the nascent surfing culture from the man who pretty much got it rolling. His skills as a photographer, filmmaker, and artist speak for themselves in this must-have book. And John will be at the California Surf Museum in Oceanside to meet fans and sign copies of his pinnacle work!
In addition to the signing, during the evening Severson will be provided with a retrospective of his life in clips, and 17 minutes of the classic and highly regarded film Pacific Vibration, which will be playing during the signing event.
Many of Severson’s artwork, photography and movie posters will be available for purchase. This is a special visit as John resides in Hawaii and has not had the opportunity to visit San Diego for a number of years. This is a set wave you don’t want to miss!
John enjoys the one-to-one contact of a book signing, and plans to take time to speak to those receiving his new book SURF. Please note: only books and other items purchased at CSM will be available for John to autograph.
A California Surf Legend
John Severson was born in Los Angeles in 1933 and began surfing at age 13 after his family moved to San Clemente. A lifelong artist, John received a B.A. in Art Education from Chico State College and an M.A. in the same field from Long Beach State College in 1955 and 1956, respectively.
Drafted by the army following his graduation from Long Beach, John was stationed in Honolulu and assigned to the Army surf team. His debut film, “Surf”, was released in 1958 while he was still in the military.
As an early example of an integrated marketing campaign, John created a 36-page black and white magazine filled with photos, illustrations, and short articles to promote the release of Surf Fever. This magazine was called Surfer, and paved the way for the contemporary surf periodicals we enjoy today.
“Surf Safari” (1959) and “Surf Fever” (1960) were released after his return to the mainland. John was one of the pioneers of early surf filmmaking- only Bruce Brown, Greg Noll, and genre originator Bud Browne were creating purely surf films at this time.
A Global Surf Ambassador
After guiding the magazine through the restless social and economic currents of the 1960’s, John finally sold Surfer in 1971 and moved to Maui with his wife and two daughters. John continued to create paint and sketch, and several of his works have been sold in galleries in Japan, U.S. and Europe.
Throughout his career and long after, John has served as an ambassador for the sport of surfing and bringing it the recognition and appreciation so many feel it deserves. In 1991 John was inducted into the International Surfing Hall Of Fame, and later the Huntington Beach Surfing Walk Of Fame in 1995. In 1999, John was ranked 6th in Surfer Magazine‘s list of The 25 Most Influential Surfers Of The Century.
About the California Surf Museum
The California Surf Museum serves as an international repository and resource center for the lifestyle sport of surfing through capturing, preserving and chronicling its art, culture and heritage for the education and enjoyment of future generations. The California Surf Museum is a 501(c)(3) non-profit organization located at 312 Pier View Way, Oceanside, CA 92054; phone (760) 721-6876 or email firstname.lastname@example.org. Please visit the website at surfmuseum.org. Open daily 10:00 a.m.-4:00 p.m.; closed major holidays and for special events.
For more information, please contact: Keiko Beatie at 949-395-0879